Most small business entrepreneurs are turning to the internet to market their wares these days. You are no different. Your reach needs to stretch beyond your neighborhoods in order to make your business profitable.
You are a grocer and need to add value to your newly added niche of nutritionist services. But do you have what it takes to spread the word about healthy eating these days? And, other than selling your products, what is your most important mission?
Questions to ask yourself before you start
Now that you’ve told yourself (and your customers) that you want to promote good health by offering maximum nutritional value through your in-store merchandise (marketed online, of course), you need to ask yourself two more questions. Can you do this? And are you able to demonstrate your passion by way of example?
- Do you have an in-store nutritionist?
Offering nutritionist services is really quite admirable. But, invariably you are not a qualified nutritionist. Nutritionists’ asking fees these days are pricey. You could enroll an expert on a part-time basis. And she would be happy to make weekly or monthly contributions to your website. This Melbourne dietitian website is an example of a nutritionist offering these types of things.
- Do you have a qualified pharmacist to rely on?
Customers may have more pertinent questions regarding their health that stretches beyond the purview of your consummate retailing skills, and you’re ready to order nutritionist. In the store, you will provide calling cards to your local pharmacist. You can insert useful links of recommended, registered practitioners on your website.
- What’s really on your shelves?
Add nutritional value and credibility to your business by only stocking what’s good for the customers. Steer clear of famous junk food brands that sell quickly. Most of your products are ironically expensive, but there’s no need for you to price grocery goods beyond the reach of health-conscious customers. Research your products and local markets well.
Create the perfect green store
You and your nutritionist already know this. The healthiest and most nutritional food, even meat products (fat-free, of course) will be organic. Reduce your stock of processed foods and increase volumes of natural produce.
Source green produce from local farms in your area and avoid the temptation for convenience, bypassing the wholesalers.
- Organic produce
Everything you market, even a small stock of clothing, should be organic. In other words, what you sell is locally produced. Invite mom and pop stores to contribute with jarred jams and olives. Your business will also be a source of empowering others.
- Alternative medicine
Your nutritionist may know the alternatives well by now. While national health authorities, still in collusion with multinational pharmaceutical corporations, may frown upon this, you could stock up with alternative remedies for a wide variety of medical conditions and chemically induced ailments.
In essence, alternative medicine, in most cases, is organic. Always remember, though, to verify its authenticity and benefits.
- Books and online journals
What is the most important selling tool for your website’s marketing strategy? I think it is information? Not necessarily pages by the dozen. Nutritional service providers generally have their own information and helpful advice readily available for online use. Your consultant could also help you with this.
Your business isn’t exactly thriving. Not yet, anyway. Don’t let this startle you. Most start-up businesses take a while to get going anyway. Your niche offering of nutritional services is still a new area for many online visitors but don’t worry, it’s catching on.